Learning a new language is tough at any age, but there is evidence that it’s even more challenging as you get older. The charming and determined man in this ad defies that statistic as he embarks on a journey to learn English. His determination and persistence will charm you as you watch his vocabulary and grasp on grammar grow. Why is he putting in all the effort? The twist at the end will only make you smile more broadly as it eases you into the spirit of the holiday season.